Customer Experience
Our Events Were Canceled. Here are 10 Customer Engagement Strategies We’re Trying Instead.
As a company whose mission is to create more human connections, events are a critical part of our customer engagement strategy. Conferences, trade shows, and other field events enable us to get face time with our prospects, customers, and community at large. We, and...
5 Keys to Building Customer Relationships in 2020
When it comes to building customer relationships, where has customer intimacy gone? Over the past few years, companies have been focused on (dare we say obsessed with) their tech stacks. The language around building customer relationships sounds like it was generated...
17 Direct Mail Campaign Ideas for the New Year
In the spirit of new beginnings, we’ve put together a list of 17 timely and fun new year-ready direct mail campaign ideas to help your customers reach goals, turn over a new leaf, or get back to basics.
20 B2B Holiday Gift Ideas for Every Budget in 2019
Our secret sauce for amazing B2B holiday gifts? Planning early! There’s a lot of logistics that go into planning a B2B gift campaign that will arrive in time for the holidays. That’s why we’re taking care of the gift brainstorming process for you!
Tactile Marketing: What Is It & Why Sendoso is Rated #1
Tacctile marketing automation is taking the business world by storm. Here’s what you need to know about it and why Sendoso is rated #1 in the category.
Dear Salesforce: Customer 360 Should Include Direct Mail
Salesforce’s Customer 360 is a revolutionary concept. And it’s also one that makes sense: If we want to build better relationships with our customers, then we should treat them like the people we have the best relationships with.
Dreamforce Parties 2019: List Updated Daily
Trying to find a one-stop-shop for Dreamforce Parties in 2019? You’ve come to the right place. This list is updated daily and offers chances for networking, food, fun—not to mention unforgettable experiences—at Dreamforce 2019.
Why Every CMO Needs a Sending Platform
In recent years, we have witnessed the rise of a very new type of technology: the Sending Platform. This cloud solution fuses automation with logistics so that companies everywhere …
Start Sending Personalized Corporate Gifts Now—Your Happiness Depends On It
What’s better: giving personalized corporate gifts or receiving them? Research shows that when we give a gift, we focus less on comparison and we experience more happiness from the act of giving.
![3 Corporate Gift Ideas to Drive Product Adoption [Sendoso + Pendo.io]](https://4e3zq01yrvwh1ftbzt1gq83v-wpengine.netdna-ssl.com/wp-content/uploads/3-Corporate-Gift-Ideas-to-Drive-Product-Adoption-Engagement-Sendoso-Pendo.io_-400x250.jpg)
3 Corporate Gift Ideas to Drive Product Adoption [Sendoso + Pendo.io]
Did you know half of your best customers also shop with your competitors? So in order to keep them as customers, you must ensure that they regularly engage with your product…
Corporate Gifting via Text Message: How Sendoso + TextUs Builds Better Relationships
I like to challenge every sales rep that I’m working with to text me. They know that a modern sales approach means adding value before going straight to the ask—no one wants to feel like …
5 Ways to Send Direct Mail for National ‘Send It’ Day
This week, we’re celebrating National Send It Day by sharing some of our favorite ways to send direct mail. We created this holiday as a way to give thanks to everyone who’s important to your business. Whether you already
10 Ways to Use Corporate Gifting (Other Than the Holidays)
Corporate gifting is more than just a branded paperweight campaign you scramble to put together in Q4; it’s a powerful year-long strategy that can help you rise above the noise in a digital world.
![Direct Mail Unboxed: Trapdoor Coffee Holiday Bundle [Video]](https://4e3zq01yrvwh1ftbzt1gq83v-wpengine.netdna-ssl.com/wp-content/uploads/Trapdoor-featured-400x250.jpg)
Direct Mail Unboxed: Trapdoor Coffee Holiday Bundle [Video]
One of the most popular direct mail touches we see people sending is the coffee bundle: a fun box with a custom coffee blend, branded mugs, and handwritten note. This is a great touch that can be sent to a recipient’s company as a
![Direct Mail Unboxed: Sendoso’s Custom Advent Calendar [Video]](https://4e3zq01yrvwh1ftbzt1gq83v-wpengine.netdna-ssl.com/wp-content/uploads/carina-cover-400x250.jpg)
Direct Mail Unboxed: Sendoso’s Custom Advent Calendar [Video]
We believe in proactively nurturing relationships across your entire business using personalized, thoughtful touches. After all, 83% of people feel
![20 Corporate Gift Ideas for the Holidays [Infographic]](https://4e3zq01yrvwh1ftbzt1gq83v-wpengine.netdna-ssl.com/wp-content/uploads/photo-1512909006721-3d6018887383-400x250.jpeg)
20 Corporate Gift Ideas for the Holidays [Infographic]
We get it: The holidays are quickly approaching and you hardly have time to think about corporate gift ideas for your customers, clients, prospects, and recruits—let alone plan an entire campaign.
3 Corporate Gifting Tricks for the Holidays
The biggest corporate gifting period of the year is quickly approaching. As a team that specializes in just this (year-round and throughout all stages of the funnel), we’re often asked how to …
The Difference Between Personalization and Customization in Sales
What’s the difference between personalization and customization? In a world where we have more access to data about our buyers than we ever have in our past, this question comes up a lot. After all, 96% of marketers say
The Evolution of Sales: Fostering the Human Connection
Not every business today can manage to take all prospects out to a round of golf and a fancy dinner. Even so, today’s businesses can still personalize the sales process and make that human connection …
Prospecting With Personalization That Gets Results
in a world where software companies seem to be popping up left and right, it’s hard to get noticed. A great way to stand out is to do something memorable in your outreach so that the …
The Age Of Customer Experience
What is the main building block of brand loyalty? Having excellent customer experience with a brand is the leading influencer for brand loyalty. Your prospects and customers feel your level …
It’s All About The Packaging Baby
ou have the perfect direct mail campaign, with the perfect items to send… but have you thought about the packaging? The way an item is delivered makes a big impact on perceived value and is a great way to …
RECENT AWARDS & RECOGNITION
RECENT AWARDS & RECOGNITION
RECENT AWARDS & RECOGNITION