10 Reasons to Include eGifts and Direct Mail in your Account-Based Marketing Strategy
By Sendoso on February 7, 2017
Are you thinking about incorporating eGifts and/or direct mail into your 2017 account-based marketing initiatives? This list will give you some ammunition and reasons to pull the trigger and get started today.
#10: eGifts are delivered instantly and can build goodwill before a demo or phone call.
#9: Postcards can be customized for each recipient on-demand, which creates a more personalized connection.
#8: eGifts can be redeemed directly from the recipients mobile phone, making it a very easy experience for them.
#7: Direct mailers can be customized based on the Ideal Customer Profile (ICP) so you can send targeted, customized mailers at scale.
#6: Sending someone a coffee eGift from Sendoso can be redeemed at Starbucks, Dunkin Donuts, Caribou Coffee, and others, making it a perfect choice.
#5: Direct mailers like folded cards, postcards, and letters can be send with one-click out of Salesforce giving sales reps greater flexibility.
#4: If you send an eGift, for example, a coffee or lunch eGift via Sendoso and they recipient never opened the email, you get credited back on your account.
#3: You can trigger direct mailers based on online activities such as visiting website, downloading whitepaper, requesting demo, etc.
#2: SDRs and Account Executives can send direct mailers and eGifts from current sales workflow tools like Engagio, Outreach, SalesLoft, KiteDesk, and others.
#1: Because eGifts and direct mailers can increase response rates and shorten sales cycles thus driving more sales!!
Want to learn how to segment your ABM audience and determine what to send top-, middle-, and bottom-tier prospects? Grab a copy of our strategic guide below!