Sendoso
Title: Blogger
Bio: All-in-one platform that manages the purchasing, management, and delivery fulfillment of company Swag, eGifts, Direct Mailers, and Handwritten notes.
Recent posts
Why Your Sales Engagement Plan Needs Direct Mail [Podcast]
A brand new podcast from Outreach features trends we’re seeing in direct mail, creative direct mail ideas for your sales engagement plan, when to use direct mail in the sales cycle, and our CEO's experience of being an account executive turned CEO. Grab your headphones and tune it!
How to Use Gifting Through the Marketing Funnel
In the business world, a thoughtful gift can be the difference between a sale and dead silence. But when is the right time to send gifts in the first place? Turns out, the entire marketing funnel is full of gift-giving opportunities. Whether you’re trying to onboard new customers or build ...
The Evolution of Sales: Fostering the Human Connection
Not every business today can manage taking all prospects out to a round of golf and a fancy dinner. Even so, today’s businesses can still personalize the sales process and make that human connection throughout the buying journey. Over the course of history, we’ve seen sales techniques evolve dramatically. Today, even though we’re driven by data and technology, the level of personalization with which companies can approach leads and customers is improving all the time. Here, we’ll take a closer look at how to foster that human connection in your sales and marketing touchpoints.
The Impact of Direct Mail: Past, Present, and Future
Suppose you’re prospecting a lead at a company you’d like to do business with. After researching your prospect a bit more, you find out a couple facts: He is expecting a baby soon and owns a bulldog. What if you could give him the perfect gift that is sure to ...
5 Ways to take your Direct Mail Campaigns to the Next Level
Whether it’s your first direct mail send, or you’ve ran multiple direct mail campaigns, there could be ways to improve the performance of your sends. We rounded up some of the experts that work on direct mail initiatives for our customers and internally to share some tips and tricks to help you take your next campaign to a new level.
The Best Direct Mail Sends for Each Account Segment Ft. Triblio
Gift giving can be tough on both the personal and corporate level. Is your strategy to be practical or to stand out? Are you all about the $50 Amazon gift card? Or would you opt for clever mugs and branded wine bottles?
Customer Spotlight: Radius
Posted by Sendoso in Account based marketing Account based sales B2b marketing Customer spotlight Direct mailAt Sendoso we love to see how our customers are using the platform and they are the true experts! We decided our first Customer Spotlight is on Radius!
Enabling Sales Reps to Send Their Own Gifts ft. the RollWorks SDR Team
With so many competitive products in the SaaS landscape, we essentially choose to buy from the teams we like. Through the deal, it’s important to build rapport, and one of the ways to do this right out of the gate is by personalizing your outreach. Weaving a personal touch into ...
7 WOW-able Ways to Connect with Prospects and Customers Via Salesorce and Sendoso
Posted by Sendoso inBy leveraging Sendoso’s integration with Salesforce, you can automate marketing sends as well as empower your sales team with the ability to make 1:1 connections through their deals. Here are 7 WOW-able Ways to Connect with Gifting: 1) Welcome Kits Set up a Salesforce trigger to send a custom kitted ...
The 7 Ways You Should be Promoting Your Conference Sponsorship
Face-to-face meetings are no doubt the most valuable types of meetings. So when sponsoring a conference or hosting ancillary events, it’s important to put all your marketing and sales efforts into them to get the most out of the event. Here are the 7 ways you should be promoting your ...
5 Questions Your Sales Team Should Ask Before Sending
As a marketer, one of my main goals is to empower my sales team. Constantly launching new campaigns and platforms on their own, are not effective. To successfully help your sales team, you need to make sure they are answering the right questions before pouring time into a new software ...
2018 Must-Attend Marketing Conferences
Festival and Event season is fast approaching, so put on your headphones and play the Coachella 2018 Lineup Playlist on Spotify and check out the Marketing Conferences you shouldn’t miss out on: ABM Innovation Summit (AIS) April 11-12 Pier 27, San Francisco, CA Hashtag: #ABMInnovation Twitter: @Demandbase Marketing Innovation Summit ...
ABM Innovation Summit 2018 Recap
AIS was a great two days of networking with fellow ABM enthusiasts, educational sessions, and let’s not forget about the yummy food (which is a key to a successful conference in our opinion). We had a great time as a sponsor on the show floor, but some of our team ...
Gifting Ideas: Customize Coffee, Prospect Portraits, Etched Wine Bottles, and Snack Bundles
Posted by Sendoso inLove sending direct mail but running low on ideas? Check out what some of these gifting ideas for some inspiration! Branded Coffee Send branded coffee as a door opener. Yes, you can even customize your company logo and a phrase onto the coffee bag! (SuperSender tip: Add a handwritten note ...
TOPO 2018 ABM Recap: FinancialForce’s Pipeline SWAT Team Cracked the Code for Revenue Growth
Last week at TOPO Summit 2018, FinancialForce’s Hussam AlMukhtar (Sr. Demand Gen Marketer) and Quyen Le (Sr. Director, Global Field Enablement) shared how they launched a “Pipeline SWAT Team” to crack the code for Revenue Growth. Investigative Findings They shared the following roadblocks to pipeline and revenue generation: Account list ...
New Integration: SalesLoft + Sendoso
Send direct mail and gifts directly inside of SalesLoft with the new Sendoso + SalesLoft integration.
Shipping Gifts and Swag Internationally
Sendoso offers warehousing across in the USA (Union City, Las Vegas, Louisville), in Canada (Montreal), and in Europe (London). There are many benefits from shipping intra-country and intra-Europe.
[Podcast] The Sales Acceleration Show with Gabe Larsen and Braydan Young
In this episode, Braydan Young, VP Sales of Sendoso at Sendoso talks with Gabe Larsen, Director of Sales Strategy at InsideSales.com about the idea of gifting and what companies should be thinking about to run this play successfully in an account-based sales approach.
The Complete Guide to Online + Offline B2B Marketing and Sales
This guide covers five actionable online and offline sales and marketing strategies to help you build more integrated digital + physical campaigns. Read about industry statistics and playbook ideas that you can implement right away to increase response rates and drive more conversions.
5 Critical Components of Customer Engagement Needed to Fill your B2B Sales Pipeline
An effective customer engagement approach provides a sure-fire way to foster brand loyalty and growth. A good strategy leverages the power of various aspects, including laser targeted customer profiles, automated social media marketing and more. These measures complement basic approaches, such as creating great content and providing exceptional customer support.
Everything You Need to Know About Direct Mail & Account-Based Marketing
How to effectively use direct mail in today’s digital world and drive more engagement in target accounts to drive better ABM results.
10 Reasons to Include eGifts and Direct Mail in your Account-Based Marketing Strategy
Are you thinking about incorporating eGifts and/or direct mail into your 2017 account-based marketing initiatives? This list will give you some ammunition and reasons to pull the trigger and get started today.
7 Engagio PlayMaker "Plays"
Engagio's PlayMaker and Account-Based Everything platform enables teams to orchestrate human connections at scale. When you're creating an account based marketing framework and putting together your ABM target account plans, it important to put together your entire engagement strategy. Listed below are 7 different ideas for ways to use Sendoso within Engagio.
2017 Account Based Marketing & Sales Conferences
Here's a list of the top Account-Based Marketing events of 2017. These conferences, tradeshows, and summit are all sales and marketing focused. If you're looking to network with other ABM experts then these are must-attend conferences. Sendoso will be attending and/or sponsoring these events so see you there! Email us ...
