Title: Sr. Content Marketing Manager
Utilizing a direct mail campaign in your omnichannel revenue strategy is easier than ever—thanks to the ability to automatically trigger sending. Our solution offers APIs and integrations across marketing, sales, and customer success software that enable you to set up programs that will send direct mail based on specific criteria. ...
This week, we’re showing off a fantastical direct mail piece in a very special episode of Unboxed titled, “Game of Sends.” We know that every item sent to prospects or customers via direct mail must be both relevant and personalized. One way we’re doing that this quarter is with some amazing 3D cards from our vendor partners at Lovepop.
In today's competitive marketplace, the buyer experience is more important than ever. Cold calls and repeated emails to “just follow up” aren’t enjoyable and don’t accelerate sales cycles. Research shows that even a small corporate gift can create better buying experiences and influence the success of sales negotiations. But how do you know what to send? And when?
At first, using April Fool’s Day pranks to build relationships with prospects may seem counterintuitive. But think about it this way: What’s more human than making someone laugh? If you can connect with someone on an emotional level by bringing joy to their day, then why not give it a ...
This week, we’re celebrating National Send It Day by sharing some of our favorite ways to send direct mail. We created this holiday as a way to give thanks to everyone who’s important to your business. Whether you already have an amazing group of raving advocates or you’re on a ...
Today, we celebrate love—customer love. And irect mail campaigns are a fantastic strategy for nurturing customers and keeping them engaged. Here are seven ways to use direct mail for showing customers how much you appreciate them all year long.
Corporate gifting is more than just a branded paperweight campaign you scramble to put together in Q4; it’s a powerful year-long strategy that can help you rise above the noise in a digital world. Building relationships should be an ongoing activity, not just a yearly event. Here are ten ways to use it throughout the year.
A successful direct mail strategy is comprehensive. Sendoso Project Managers work with hundreds of vendors to craft the exact items our customers need: branded coffee kits, wine bottles, and cupcakes to custom video mailers, swag, and packaging materials. We’ve even sourced custom Legos!
One of the most popular direct mail touches we see people sending is the coffee bundle: a fun box with a custom coffee blend, branded mugs, and handwritten note. This is a great touch that can be sent to a recipient’s company as a special treat for the whole company to enjoy! In our latest episode of Unboxed, we look at a custom coffee bundle from our vendor partners at Trapdoor Coffee Roasters.
Direct mail and data security aren’t two things you often hear about in the same sentence. But we’re in the business of not just handling data about our customers, but all of the data they share with us to execute their direct mail and gifting campaigns. And we want to protect all of that information.
At Sendoso, direct mail means so much more than printing postcards. And in order to showcase some of the amazing direct mail pieces that come our way, we’re launching a brand new video series called Unboxed. We invite you to join us as we unbox some amazingly creative packages!
Anyone who is familiar with Sendoso knows that successful direct mail campaigns are our bread and butter. We believe meaningful engagements should be creative, personalized, fun, and even delicious—regardless of whether they’re part of a large-scale campaign or one-to-one outreach. Sendoso helps people intelligently engage everyone who’s important to their ...
What do corporate gifting ideas have to do with survey responses? We’re glad you asked. We recently launched an integration with SurveyMonkey so that you can incentivize survey responses with eGifts, swag, physical gifts, and more. Here are three different ways to incorporate gifting into your surveys.
When it comes to going upmarket, a direct mail campaign might just be your secret weapon. Why? Because you know that selling into mid-market and enterprise companies means a much more complex sales process. The strategies that got your company to where it is today likely won’t work when selling ...
The holidays are quickly approaching and you hardly have time to think about corporate gift ideas for your customers, clients, prospects, and recruits—let alone plan an entire campaign. Well, fear not, savvy business leader. Sendoso has got your back. We put together this easy-to-reference infographic just for you.
What’s the difference between personalization and customization? In a world where we have more access to data about our buyers than we ever have in our past, this question comes up a lot. After all, 96% of marketers say personalization advances customer relationships and 58% of consumers, themselves, say they ...
Coming up with unique marketing swag ideas is tough. You want that perfect combination of something that delights potential customers (builds brand affinity) and informs them about your offering (positions your product or service). So, you can understand how excited I was to see such creative ideas at Dreamforce.
Engaged customers are a result of successful onboarding experiences. Ahead of our Advocamp 2018 session, we're going to share some creative direct mail campaigns you can use during onboarding to keep your customers engaged.