I left off Part 1 of this blog, sharing the challenges in the prospecting process. Now, I'm going to give you an inside look
# 1 It’s the Simple Things
Start off small. With
#2 Take a Chance
Mix it up a bit. Look up where your prospect works for lunch spots nearby, if you see a Chipotle or Whole Foods, send over a lunch e-Gift with a handwritten note saying, “Thanks for taking the time to chat today - lunch is on me”. I do this after a follow-up meeting and have seen prospects stay more engaged during the sales cycle.
#3 Get personal
Make it thoughtful. Those email subject lines and sweet LinkedIn messages about how you and your prospect went to the same school or share the same interest are good touches of personalization, but what if you can get something in the palm of their hands? I use Sendoso’s Amazon integration to send personal gifts that my prospect will not throw away. Some of the things I have sent are mugs with their alma mater or even a baby onesie for a prospect who just had a baby! Another way to send personalized gifts is to send items like cupcakes if you know they like sweets or a bottle of champagne if they just got a promotion.
Your Game Plan
I’ve been your guinea pig, testing direct mail and seeing the results, and am giving you the secret to success.
- Remember to be thoughtful and relevant in your outreach - it always pays off.
- Adding direct mail into the mix definitely increases chances of landing a meeting with that unicorn prospect of yours.
Just give it a try and I'm sure you will see results! If you need ideas on how to get started, reach out to me and I will show you some examples of how I've been successful setting up those meetings!
Read Part 1 here!