5 Critical Components of Customer Engagement Needed to Fill your B2B Sales Pipeline

Posted by Sendoso in b2b sales

An effective customer engagement approach provides a sure-fire way to foster brand loyalty and growth. A good strategy leverages the power of various aspects, including laser targeted customer profiles, automated social media marketing and more. These measures complement basic approaches, such as creating great content and providing exceptional customer support.

Everything you need to know about Direct Mail & Account Based Marketing

Posted by Sendoso in abm account based marketing direct mail

How to effectively use direct mail in today’s digital world and drive more engagement in target accounts to drive better ABM results.

10 Reasons to Include eGifts and Direct Mail in your Account-Based Marketing Strategy

Posted by Sendoso in abm account based marketing direct mail egifts

Are you thinking about incorporating eGifts and/or direct mail into your 2017 account-based marketing initiatives? This list will give you some ammunition and reasons to pull the trigger and get started today.

7 Engagio PlayMaker "Plays"

Posted by Sendoso in abe abm account based marketing marketing sales

Engagio's PlayMaker and Account-Based Everything platform enables teams to orchestrate human connections at scale. When you're creating an account based marketing framework and putting together your ABM target account plans, it important to put together your entire engagement strategy. Listed below are 7 different ideas for ways to use Sendoso within Engagio.

2017 Account Based Marketing & Sales Conferences

Posted by Sendoso in abe abm marketing sales

Here's a list of the top Account-Based Marketing events of 2017. These conferences, tradeshows, and summit are all sales and marketing focused. If you're looking to network with other ABM experts then these are must-attend conferences. Sendoso will be attending and/or sponsoring these events so see you there! Email us ...