Engagio's PlayMaker and Account-Based Everything platform enables teams to orchestrate human connections at scale. When you're creating an account based marketing framework and putting together your ABM target account plans, it's important to also put together your entire engagement strategy. Listed below are 7 different ideas for ways to use Sendoso within Engagio.
1) If a new employee joins the buying committee of a target account then send a coffee to welcome them via Sendoso.
2) If you're working a target account then send them lunch in the office via Sendoso.
3) If contact at target account is unresponsive after two weeks then send a personalized handwritten note via Sendoso.
4) If a prospect is on a pilot and uses a specific feature in your app/software then surprise and delight them with a coffee via Sendoso.
5) If it's a prospects birthday then send them wine or champagne via Sendoso.
6) If a Sales Development Rep (SDR) schedules a meeting for an Account Executive then send the prospect a printed sales kit direct mailer via Sendoso.
7) If you're prospecting a top 50 targeted account then send a thought leadership book to decision maker in buying committee via Sendoso.
Need more ideas? Checkout these Account Based Marketing conferences and network with other ABM experts to get ideas.